Starting a Microgreen Business in 2024

Microgreen Business:

Microgreens are an increasingly popular choice for people looking to add a nutritious, flavorful kick to their meals. They are packed with vitamins and minerals, and they are easy to grow, making them an ideal product for a small business. In this article, we will discuss the steps you need to take to start your own microgreen business.

Microgreen Business
Visitors to a floor to ceiling indoor farm facility experiencing firsthand the potential for a sustainable future.

Step 1: Research and Planning

Before you start your microgreen business, you need to do some research and planning. This includes researching your market, determining your target audience, and deciding on your product offering. You should also develop a business plan that outlines your goals, strategies, and financial projections.

Step 2: Choose Your Growing Method

There are several methods for growing microgreens, including soil-based, hydroponic, and aeroponic systems. Each method has its pros and cons, so it’s essential to choose the one that best suits your needs and budget. Soil-based growing is the most traditional method, but hydroponic and aeroponic systems are gaining popularity due to their higher yields and faster growth rates.

Step 3: Choose Your Microgreen Varieties

There are many types of microgreens to choose from, each with its unique flavor and nutritional profile. Some popular options include arugula, broccoli, sunflower, and pea shoots. When selecting your microgreen varieties, consider your market’s preferences and your ability to grow and harvest them.

Step 4: Set Up Your Growing Space

Once you have chosen your growing method and microgreen varieties, you need to set up your growing space. This may involve building a greenhouse or indoor growing space, purchasing equipment such as grow lights and trays, and sourcing quality growing media and seeds.

Step 5: Plant and Harvest Your Microgreens

After setting up your growing space, it’s time to start planting and harvesting your microgreens. You’ll need to ensure that your growing conditions, such as temperature and humidity, are optimal for each variety you are growing. You’ll also need to develop a harvesting schedule that ensures you have a steady supply of fresh microgreens for your customers.

Step 6: Market and Sell Your Microgreens

Once you have a steady supply of fresh microgreens, it’s time to market and sell them. Consider selling to local restaurants, farmers’ markets, or directly to consumers through a subscription service or online store. Be sure to promote your business through social media and other marketing channels to attract new customers.


Starting a microgreen business can be a rewarding and profitable venture. With careful research, planning, and execution, you can create a successful business that provides a nutritious and delicious product to your customers. Remember to choose your growing method and microgreen varieties carefully, set up a quality growing space, and market your business effectively to attract new customers