- 1 How to make money blogging online
- 2 How to Make Money Blogging 2021
- 2.1 Using Google Ads on Your Blog
- 2.2 Sell Ad Space Directly
- 2.3 Recommend Good Products and Make Money by Affiliate Marketing
- 2.4 Create Your Own Digital Products to Sell on Your Website
- 2.5 Provide Leads to Other Companies in Your Industry
- 2.6 Use Your Blog As a Way to Boost Your Business
- 2.7 Sell Sponsored Blog Posts in Your Industry
- 2.8 Create a Membership Platform for Your Website
- 2.9 Sell Your Website to Truly Profit From Your Hard Work
- 3 Making your path to Profitability: How to Grow Your Blog
How to make money blogging online
Blogging is slightly difficult but is one of the best ways for individuals interested in starting their own side-hustle or business to start their journey. Why? Blogging gives you opportunities to a host of monetization methods to start getting revenue that matches your traffic. But exactly what options do you have as a blogger? If you want to create your own blog but want to have everything detailed out beforehand, let’s see how you can make money blogging and where to get started.
How to Make Money Blogging 2021
Using Google Ads on Your Blog
You might have already read this heading and you’re thinking to yourself, “I don’t want to put lot of unwanted ads on my website”. Probably,You don’t have to. But unless you have a platform delivering you money to afford hosting and other operational expenses, this moentization method can be extremely helpful.This is the most recommended for new bloggers who have yet to develop a strong follower base.
Displaying ads typically pays you by click or by impression. The money that you earn from this monetization isn’t great , but as you grow your traffic, you can expect to see higher earnings that reflect your progress (and you can subsequently remove these ads later once you’re able to thrive off of other options we’ve provided on this list). But where do you get started?
The best ad platform to use to display your ads is Google AdSense. With Google AdSense, all you need is an existing blog with some great blog content and a working design. Once Google has reviewed your blog application, they’ll then populate ads on your website and pay you for how much engagement your ads receive. If you run into any other platforms that you may be interested in using, make sure to do your research. Some ad platforms are scammers and may hold onto your money and not paying the full amount!
Sell Ad Space Directly
Google AdSense might not work for everyone as these ads are PPC (pay-per-click) and may instead drive away users rather than enticing them to stay on your blog. So, is there an alternative? There is ne way to go around platforms like Google AdSense is to sell advertising space directly to advertisers.
Beyond being able to make more by skipping over the inherently flawed PPC model, you also have full control over the types of ads that you display to your audience, making it easier to have custmised ad campaigns to their needs so that they see exactly what is relevant to them.
If this looks attractive to you, you can use a marketplace like BuySellAds to let advertisers know that you’re looking to populate available space with ads. There are other platforms as well, so make sure to do your research and find one that is the best fit for your needs.
Recommend Good Products and Make Money by Affiliate Marketing
Affiliate marketing allows you to join a company’s referral program and earn a share of the sales that you drive to their platform. this is a bit harder to implement for new bloggers as they don’t have the audience yet to truly profit from this model. However, once you build a community of people who trust your buying decisions and are looking for products that you use, you can switch to this model instead of relying on things like adsense or direct advertising space to bring money in.
Unlike selling advertising space, there are far more opportunities out there to help you pitch products to your audience in your blog’s niche. Some great affiliate marketing programs to consider joining include:
Irrespective of your niche, there will be companies offering affiliate programs that you can sign up for. But to do it right way, you must pay attention to the finer details of your desired affiliate marketing programs. Some ads need to be regularly updated and some may pay minimal profits for your work. look for the highest-paying platforms that are easiest to work with to make the process seamless.
Affiliate Marketing Must Be Disclosed !
The most common issue that bloggers face is not knowing all the legal rules that you have to jump through in order to run your website. Among one of the most commonly lesser known laws is that you have to disclose all advertiser relationships if you’re promoting products on your blog.
Unless you have purchased the product yourself or have been gifted a product to review by the company you’re reviewing, you must disclose your business relationship. As the Federal Trade Commission (FTC) states on their website:
“Suppose you meet someone who tells you about a great new product. She tells you it performs wonderfully and offers fantastic new features that nobody else has. Would that recommendation factor into your decision to buy the product? Probably.
Now suppose the person works for the company that sells the product – or has been paid by the company to tout the product. Would you want to know that when you’re evaluating the endorser’s glowing recommendation? You bet. That common-sense premise is at the heart of the Federal Trade Commission’s (FTC) Endorsement Guides.
The Guides, at their core, reflect the basic truth-in-advertising principle that endorsements must be honest and not misleading. An endorsement must reflect the honest opinion of the endorser and can’t be used to make a claim that the product’s marketer couldn’t legally make.
In addition, the Guides say, if there’s a connection between an endorser and the marketer that consumers would not expect and it would affect how consumers evaluate the endorsement, that connection should be disclosed. For example, if an ad features an endorser who’s a relative or employee of the marketer, the ad is misleading unless the connection is made clear. The same is usually true if the endorser has been paid or given something of value to tout the product. The reason is obvious: Knowing about the connection is important information for anyone evaluating the endorsement.”
It’s important to look over these Guides and gain a full understanding of these laws (and brush up on other blogging legal issues while you’re at it). The way bloggers will disclose these affiliate relationships will differ.
Create Your Own Digital Products to Sell on Your Website
Bloggers can sometimes FIND IT difficult to imagine success on their other business endeavors. But if you’ve been able to create your own website, conduct SEO research, and produce well-written content, you’ve already achieved much in your journey. If you’re creative and want to use your skills to make more money on your blog, one of the best ways to create additional income streams is to produce digital goods that you can sell to your audience.
Some recommendations that you’ll come across include:
Have a strong command of the English language and plenty to discuss with your readers about a certain topic? Writing your own e-book will allow you to monetize your ideas in your blog’s topic and profit off of your hard work. You can either sell these directly to your readers on your own website or receive further exposure by using a platform like Kindle Direct Publishing.
Do you have your own coaching blog or a how to do blog where you’re giving your audience instructions to improve a certain aspect of their lives? If so, printables are good digital product worth creating. Printables like worksheets, calendars, planners, and other tools can be sold to provide your audience with some type of value that falls in line with the other teachings or information on your website. you can either sell printables in an online shop on your blog or decide to use a popular platform like Etsy.
Online courses are a great way to build your reputation, develop a passive income stream, and demonstrate your extensive experience within a certain niche. If you have a blog audience that looks up to you for very specific information and you want to help them advance in a specific part of their life, starting your own course to teach them more about a subject and provide them with actionable advice and resources is a great way to do so. As with the recommendations above, you could either create your online course and post it directly on your platform or decide to use another platform like Teachable to get the job done.
Digital goods are an easy way to monetize your blog and are easy to establish and sell than physical products are. If you’re the creative type that really wants to go above and beyond, consider one of the ideas we’ve listed above!
Provide Leads to Other Companies in Your Industry
Lead generation is rarely offered on lists that discuss how to make money on your blog, but it’s arguably one of the most lucrative and simplest ways to do so.
lead generation can be confusing to those who are unfamiliar with the concept. Let’s suppose that you run a website that’s all about insurance . Let’s also pretend that your insurance website is bringing in around 50,000 people a month. Unfortunately, you don’t offer insurance services, but that doesn’t mean that you can’t tap into the needs of your readers. All you have to do is create a page for individuals looking for great insurance consultancy who want to express their interest to you.
Once you have the traffic and the interest, you can approach local businesses or national businesses that have a lower ranking than your website and pitch them with the idea of warm leads. You can tell them that you already have people signing up on your website for high-quality insurance consultancy topics and that the insurers can save money by spending (x amount of money) with you for warm leads rather than paying (x amount of money) for Google Ads to get their new clients, which charges them a certain amount per click. If they accept the offer, you can then direct your warm leads to them for a certain fee per lead or per month.
This method isn’t the easiest and takes time to develop. However, these types of monetization methods are more than possible down the road with the right amount of hustle and vision!
Use Your Blog As a Way to Boost Your Business
Mostly, people who want to start their own blog are more interested in passive income than active income. But for the professional, your blog can help you achieve both. While you’re focusing on developing some of the income stream ideas we’v listed above, you might also want to use your blog as a portfolio and a way to land work so that you can boost your income and improve your blog along the way. Just a few business ideas that people use their blogs to support include:
- Freelance Writing: As a freelance writer, your blog is a live portfolio of all of your best work that’s been published. If you write about freelance writing or craft masterful content that mesmerizes and gets the results that others are looking for, advertise your services on your website to start landing clients.
- Digital Marketing: Blogging is far more than just great writing. You also need to have the necessary marketing skills to see that your website is maintaining continuous growth to help you rise to the top. Much like a blog is a great way to promote your writing skills, you can also advertise digital marketing skills to land small businesses that need the support.
- Consulting: Running a blog requires a required level of expertise. If you’re in a high-demand niche and have an audience hungry for knowledge, consider offering consulting services to help others in your industry thrive and get ahead of the existing and oncoming competition in their field.
- Virtual Assistant: Throughout your day-to-day, you manage a wide variety of blog-based tasks that require your full attention. This is a good indication of your dedication to your work. Consider shifting this focus over to other clients and offering administrative help to them as a virtual assistant.
- Professional Speaking: Want to get paid by others to hear your expertise. Use your blog as a way to land speaking gigs to talk more about not only the information on your blog but some of the tools and digital products that you sell to others!
Sell Sponsored Blog Posts in Your Industry
There is a difference between monetizing your blog content and getting paid to blog on your own website. The second one is made possible when you decide to sell sponsored blog posts! Sponsored blog posts are blog posts commissioned by other companies that you either write for your blog or that you accept from them and post directly on your website. These types of blog posts are good for below reasons
- You get paid quiet high for advertising another person’s company. The type of advertising will vary (sometimes you will get paid to insert a backlink to their website in your content while other times, you may be putting their posts on your website ) but you’re still going to get paid for work on your website.
- You’re getting paid to do something that you’re already doing . This is like a bonus during your blogging journey.
- people are likely to enjoy your sponsored blog posts far more than PPC ads.
selling sponsored blog posts is a completely different approach compared to some of the other monetization methods that we’ve discussed so far. There are websites where you can sell blog posts, but safety might be a concern and you may have to hassle with interested buyers in order to receive the payment that you’ve requested.
The best way to approach it is to either write good blog topics and concepts and send them to brands you’re interested in working with or establishing a sponsor and media page on your site to advertise your desire to sell sponsored blog posts to others in your industry (remember that you will have to disclose your business relationships, however).
It might take a bit of work to get this type of method to pay off, but with the right amount of work and continual networking in your industry, you will be able to find sponsors who want to pay for high-quality content on your blog!
Create a Membership Platform for Your Website
Some blogs are designed to cover a specific topic quite extensively, but never quite go beyond that goal. Other blogsare jampacked with information that people need in order to progress in their daily lives. For example, let’s imagine that you run a blog that covers career opportunities. Rather than just blogging about different careers and side hustles that people can pursue, you may also want to develop a membership model that allows people to tap into something more valuable for a price.
But just what exactly would a membership subscription provide your readers? It all depends on what you have to offer! Continuing with the above example, you may have your own separate job board where you post available jobs for your audience.
If you have physical goods that could help your readers, you could open up a digital storefront where you sell these or provide them for a discount (or free) to those who want these materials. Regardless of what ideas you have or which membership websites you look up to, the sky’s the limit when it comes to developing your own membership model to increase revenue to your blog.
Using your blog as a way to land gigs isn’t right for everyone, but if you already have an interest in some of the careers above or have already started on one, you might as well use your traffic to maximize your income!
Sell Your Website to Truly Profit From Your Hard Work
Running a blog can be very rewarding, but after sometime, you may not want to take care of all of the day-to-day operations or hiring outside help to help you manage your business. Fortunately, you don’t have to just give up on your blog once you reach this point. Instead, you may want to find an interested buyer who would pay to take your blog off your hands.
Some people develop their blog with the sole purpose of selling it later while others may just want to move onto another business later on. Regardless of which side you’re on, you’ll discover that flipping your website can be quite rewarding. Rather than just earning money from the current revenue streams you have established, you can often sell your website for 30-50 times what it makes in a month , potentially even more if you have high DA and a lot to offer a potential buyer. Although finding a buyer may be the most difficult part, this is another monetization option to have on hand in the event that you no longer want to run your blog later on.
As you can see from the above, there are a lot of opportunities to help you earn money from your favorite work. The issue is getting your website to the point where you can benefit from the traffic coming in.
As someone who’s either interested in starting your own blog and making money or who already has a blog that they want to monetize, where exactly do you get started on your journey? Let’s discuss into some helpful tips that will guide you along your journey.
Making your path to Profitability: How to Grow Your Blog
The biggest issue that bloggers face today is the unrealistic expectation set by other websites on the web. You might have heard the common refrain, “blogging is an easy way to earn money”. Although writing articles and publishing them is easy, there’s more to blogging than most people are prepared for, which will easily result in you having to shut down your blog shortly after launching it.
The good news is that, with the right training and preparation, you can avoid some of the common problems that stop prospective bloggers in their tracks. If you want to run a blog that generates money, you will need to…
Choose a Blog Niche That Leaves Plenty of Room for Growth
The most common tip that a beginner receives is to choose a niche before starting. The problem? If you choose a niche that’s too focused, you can end up writing yourself into a corner. For example, let’s imagine that you have an interest in making money methods. This is a great niche as there’s tons of potential for growth and it will beeasy to find keywords to help you rank. However, let’s imagine that you focus specifically on making money by domain selling. Although you may be able to come up with some information strictly on domains at first, you’ll likely end up running out of ideas within months. Always look for a niche that you can expand on as you go forward. The more room for growth, the more you will be able to write about.
Use a dynamic Blogging Platform
there are a wide numbers of website builders for you to choose from. However, each builder has unique advantages and disadvantages that could make or break your blog. For example, let’s say that you decided to create your website on Wix. While this platform offers you the ease of website creation, the biggest issue is that you are very limited in how you can arrange your website and won’t be able to easily migrate your website to a new platform later if you need to.
Instead, we recommend using a platform like WordPress to get the support and freedom you need to create a blog that you and your audience loves. Somoene with money issue can opt for blogger by google. This is free platform . Always do your own research to find whether or not a website builder is good for the short-term and the long-term. If you choose a builder offering very few templates and plugins and you offer a design that’s difficult to navigate,your readers will run away rather than being there to read on your blog.
Focus on Creating Great Content That Stands Out
You can obviously write whatever you want on your blog, publish it, and expect that people will come in and read it. However, your focus should always be on delivering outstanding content that audiences will love. But what exactly does great content look like? Content that attracts readers is:
Engaging: If you are working in a science field, your content may be a bit data driven and having lot of information . However, if you’re working in a non-technical field, your content should always be engaging. Think of your readers as if they were close friends. Then, write your content as if you were explaining to them. The more engaging you are, the more likely the reader will read your content all the way to the finish .
Well-Formatted: New bloggers often write huge amount of large text. Not only are these large text blocks ugly, but no one is going to stay online long enough to read it. But, separate your text using headings, bullet points, and numbers. The easier it is to read, the better it will be for your audience.
Knowledgeable: The goal of starting a blog is to share your knowledge with the world. However, to stand out from competitors, you must provide the most accurate information possible. Write with confidence and show your audience that you know what you’re talking about. It’s also fine to link to other websites where you got your information (as long as they are not competing pieces or competing blogs). Just avoid not to insert too many links or you run the risk of giving away too much link equity!
Actionable: Creating blog posts for the sake of writing blog posts won’t provide any value for the readers. Instead, focus on crafting content that delivers them actionable advice on how to use the information contained within. For example, if you run a fitness blog, you’ll want every blog to contain key points that they can take away with and implement into their own lives. The better they can apply it to their day-to-day, the more effective and attractive your content will be.
Helpful: Every blog you write should aim to help your audience in some way, shape, or form. Before you sit down to get started, ask yourself, what angle can I use to ensure that this piece offers something to my readers?
Visually Pleasing and Scannable: Design plays a GREAT role in your rankings and whether or not you’re able to increase your organic traffic. Enhance your blog posts with an attractive font and layout, inject photos or videos into your content to make it more exciting, and aim to satisfy both your mental and visual senses!
Your blog should always be filled with your best work. If you feel like a piece is lacking or if you can step back and say that you wouldn’t be excited to be on your website as a visitor, make some changes until you feel satisfied with your work!
Improve Your SEO Skills
Do you want your blog to thrive? Great content is a must but You need to set aside some time to learn more about search engine optimization (SEO).
SEO refers to a set of rules,norms set by search engines like Google that you have to follow in order to get your content to rank. If you dont meet these standards, the search engine can’t properly locate and rank your content, making it so that your blog remains invisible until you do follow the rules.
Gaining a comprehensive understanding of SEO is something that takes time, which means that we can’t have everything here and provide you with a full scope of SEO strategy. However, we can cover some key terms and concepts that you will need to understand in order to make sure that your blog can grow. Let’s dive into these to help you get started.
Black Hat SEO Vs. White Hat SEO: in the internet world, there are people willing to accept money to provide you with shortcuts you want so that you can get your blog to rank faster. These types of strategies are called black hat SEO. Although link farms and other black hat SEO techniques can help you rank faster, they also put you at risk of being discovered engaging in these activities and getting flagged by Google. Let’s put it this way: if it sounds to be good to be true, it probably is. Stick to the white hat SEO strategies that you learn along the way and your blog will be safe!
Keyword Research: In order for content to be discovered and ranked, there will be keywords that you will use in your content to optimize it. Starting out, you’ll lose longtail keywords that are more specific and often easy to rank for. We use and recommend Ahrefs.
Linkbuilding: There are 2 types of SEO strategies: on-page SEO and off-page SEO. On-page SEO consists of formatting and keyword optimization. Meanwhile, off-page SEO relies on websites pointing back to you to show Google that you are an authority in your space. This is done by link building. Make sure to network with others in your space who would be willing to incorporate links in their websites that point to your blog and create valuable resources like infographics that other blogs will want to use and credit you for.
Domain Authority: All domains have an authority ranking which is a number . The higher your domain authority ranking, the easier it is to rank for keywords and the more visible you will be. Look at term “keyword difficult” when you’re conducting keyword research. This term will point to a number (your DA) that you’ll have to have in order to rank for your chosen term. If you write for a keyword that is beyond your DA, you’ll have to wait until you reach that ranking in order to rank for that keyword.
Link Equity: Think of every website as though it were a bank. When you link to another website, you’re giving away a portion of your equity to them by telling Google that you trust them as an authority. It’s good to include a backlink once in a while . But if you insert too many links into your content, you can end up giving away a significant portion of your equity, which will end up blocking your DA. Keep this in mind and make sure to add a nofollow tag to links that you don’t want to give equity to other websites.
SEO can be quite easy to understand once you have the right resources. If you’re not looking to invest too heavily into your education, you can use other websites and platforms like HubSpot to start learning more about SEO. If you have money to spend and want to make sure that you’re getting the high-quality education you need to succeed as a blog owner, you can turn to a platform like Moz Academy or SEMRush Academy to get started. The more you invest in understanding digital marketing, the more effective you’re going to be as a business owner.
Create a good Business Plan Long Before You Launch
One of the easiest things to overlook when you plan on starting your own blog is that it’s still a business. Even if you’re testing the waters initially, you’re going to be bringing in revenue over time, making you a business. As a business owner, you need to have a business plan that will carry you towards your blogging goals. Here are a couple of things to focus on when you begin developing a roadmap towards your blog launch.
Legal Requirements: Blog normally will start you off as a sole proprietor. A sole proprietor is a small business owner that is fiscally and legally responsible for their company. However, as yougrow, you may want to switch over to a different business model, especially if you have to acquire special licenses and permits in order to grow your blog. Now is the time to dive deeper into your federal, state, and local small business requirements using a website like SBA.gov to make sure that you’re set up for success and encounter few roadblocks along your journey. Beyond licenses and permits, you also want to brush up on blogging laws to avoid lawsuits.
Content Calendar: At first, coming up with ideas for your blog will feel easy. However, as you continue to look for keywords and content ideas, you’ll find yourself hitting deadends, which prevents you from posting consistently and growing your traffic. The best thing to do is to create a content calendar ahead of time. Whether you want to have ideas for the month ahead or for several months ahead, set aside some time to conduct keyword research, create a blogging schedule, and plan out your favorite ideas. This will reduce the stress you will face as you focus on other aspects of your business like posting to social media, networking, and establishing the right monetization opportunities.
Marketing Plan: We have covered one of the most essential components of marketing: SEO. But that isn’t the only way to bring attention to your new blog. You might also want to take advantage of paid ad campaigns and free resources like social media. figure out which channels are right for you, what your budget is (if you have one or if you want to take advantage of paid options later on), how to best use your chosen tools, and when you want to post new updates or ads. Much like the previous suggestion, you’ll have an easier time running your blog when all of this is planned out ahead of time.
Business Goals: At first, blogging can be fun. But as you continue to pay for hosting and other expenses, you’ll start to realize that planning ahead is a good idea. One aspect of planning that should be in place is business goals. Without goals, you can’t properly grow your blog in the direction that you need to scale your website and tap into the monetization methods listed above. Ask yourself, where do you see your blog in a year? Where do you see your blog in five years? What do you want to achieve with your blog? How much money are you looking to make, and when do you expect to reach those profits by? The clearer a picture you have for the future of your blog, the easier it will be to achieve. Don’t worry if things seem vague now or if you don’t have too many goals. They will come to you once you have your blog set up and ready to go.
Blogging Resources: There are a host of free and paid tools out there that can help you run your blog more efficiently. If you’re still in the creation phase, you may want to look for themes and plugins that are compatible with your website builder and will offer you the look and functionality that you want your blog to have. If you’re worried about offering great content, you can use tools like Grammarly to correct any overlooked mistakes and Hemingway App to make your writing easier to understand for your audience. No matter what you need support with, there’s a tool out there!
Educational Opportunities: you’re a business owner instead of just a blogger. It means that you’re responsible for all of the technical aspects of your blog, writing your blog posts, marketing your blog posts, and dealing with every step of the blogging process . It’s completely unrealistic to expect yourself to get all of these skills down right away, which is why it’s important to find resources that can help you learn these skills and become a better business owner over time. Some places where you can begin learning marketing skills and business skills include platforms like Coursera, edX, and HubSpot Academy, just to name a few.
Learning that you can make money through your blog can be an exciting information . But unless you know what you have to do in order to grow your blog to make it profitable, all of the ideas that we have provided you in the first half of this guide are going to be of no use.
If you want to make money through your blog, use this portion of the guide above to grow your audience and traffic then utilize the ideas we offered in the first half to capitalize on your growing audience. Blogging is a hard work, but it can be very lucrative if you build the right platform!
Anybody Can Start a Blog
But not everyone is able to monetize it and make money consistently . I am here to provide you with all of the information you need to not only start a new blog but to start a successful one that brings in the revenue you need to achieve financial freedom (or at least gain some passive income) in your life. If you’re ready to start a blog around your favorite topic, use the information above to discover what the first steps are, what skills you need to learn in order to generate more traffic and make your blog visible to Google users, and which monetization methods can help you turn your hard work into steady income!
Pls do write to us for your queries and feedback